Delivery Service
The evolution of the restaurant market has made delivery an essential service to meet consumer expectations. Between internal management or partnering with external platforms, each choice has its specifics.
Delivery Service: Internal or External?
The decision between internal delivery management or using third-party platforms directly impacts your business strategy, customer relationship, and profitability.
- Autonomy and full control vs. Visibility and operational simplicity
- Initial investment and logistical challenges vs. Sales commissions
- Personalized customer experience vs. Increased competition on platforms
- Own marketing strategies vs. Dependence on third-party platforms
Opting for an in-house delivery model requires a thorough analysis of logistical, financial, and human capabilities. On the other hand, collaborating with external platforms can offer instant visibility but at a significant cost.
Your choice should be based on a clear understanding of your target market, operational capabilities, and long-term goals. Personalizing the customer experience and cost control remain at the heart of this strategic decision.