Privacy Policy

Privacy Policy

Our privacy policy governs the terms related to our websites, including premiumretail.ma, as well as the use of our mobile applications. Terms in uppercase that are not defined in this privacy policy take on the meaning ascribed to them in our terms of use.

Your Privacy

Premium Retail Sarl complies with all legal requirements to ensure the protection of your information. Our privacy policy constitutes a legal statement outlining our practices regarding the collection and sharing of information. You will find terms in uppercase in our policy, which are defined in the 'Definitions' section below. This policy explicates how we collect your information, how we share it, and also provides you with means to restrict the sharing of your data.

Definitions

'Non-personal information' encompasses data that does not allow your personal identification. They are automatically recorded when accessing our website through a web browser. This category may also include publicly available information or shared information between you and other users on our loyalty platform. These data are used as part of our loyalty program to offer you exclusive offers and promotions from our merchant partners. On the other hand, personally identifiable information includes details such as your name, email address, and other information you have provided to us or that we have obtained about you.

Data We Gather

In general, you have control over the nature and extent of the information you choose to share when using our website. As a visitor, you can explore our site to learn more about our activities, without any obligation to provide personally identifiable information. However, as a user of our mobile applications, certain personally identifiable information, such as your name, is required. Companies and customers, personally identifiable data is stored on servers based in Germany.

Saved Computer Data

When you browse our website, computer data is automatically collected by the interaction of your mobile phone or web browser with our platform. This information is generally classified as non-personal data. In order to improve our marketing strategies and provide you with an optimal experience, we use leading web analytics tools compliant with industry standards, such as Google Analytics and Clicky Analytics. You can view their privacy policies at the following links: Google Privacy Policy and Clicky Analytics Privacy Policy. Additionally, we also collect the following data:

Cookies

On our website, we use 'cookies' to identify the sections you have explored. A cookie is a small data saved on your computer or mobile device by your web browser. This technology allows us to personalize the content you view on our platform. Most web browsers can be set to disable the use of cookies. However, please note that disabling cookies may hinder or prevent proper access to the features of our website. It is important to emphasize that we never insert personally identifiable information into cookies.

Generated Data

We automatically obtain data from your web browser or mobile device. These include the name of the website from which you accessed ours, if any, as well as the name of the site to which you are directed upon leaving ours. This information also includes the IP address of your computer/server proxy used for the internet connection, the name of your internet service provider, the type of web browser, the model of your mobile device, and the operating system of your computer. All this data is exploited to analyze trends among our users, thus contributing to the continuous improvement of our website.

How We Exploit Your Information

We implement the data we receive from you as follows:

Custom Adaptation of Our Online Platform

We have the ability to leverage the personal data you share with us, as well as any collected computer information, to customize our website.

Communication of Information with Affiliated Partners and Other Third Parties

We commit to not selling or otherwise providing your personally identifiable information to third parties, except as required by law, and not using such information outside the scope related to your use of this Website or our mobile applications unless incidental to such use. To clarify, your personally identifiable information will not be used in a manner that would not be reasonably expected by a person in your situation. If you request a particular use or no use at all of your personally identifiable information, we will take all reasonable steps to comply with your request. We may share your personally identifiable information with our business partners for marketing purposes, including with partner companies listed in our mobile applications if you choose to join their offers. These partner companies may use this information to provide you with information and offers from their company. Additionally, we may share your personally identifiable information with affiliated companies to whom we provide services related to our website (such as payment processors, website hosts, etc.). These affiliates will only have access to the information necessary to provide specific services and will be bound by confidentiality agreements limiting the use of this information.

Data Consolidation

We reserve the right to gather and utilize all non-personal information obtained during your navigation on our website. These data are aggregated for internal analysis purposes aimed at improving our website and services and may also be used or returned to third parties. It is essential to note that your personally identifiable information is in no way included in such data aggregations.

Disclosures of Information Required by Law

We will also be legally compelled to disclose your personally identifiable information in the following situations: 1) if such disclosure is required by a subpoena, law, or other legal proceedings; 2) if it is necessary to assist law enforcement authorities or government agencies responsible for law enforcement; 3) if it is necessary to investigate violations of our Legal Terms or to enforce them in any other way; 4) if it is necessary to protect us against legal action or claims from third parties, including you and/or other members; and/or 5) if it is necessary to protect the legal rights, personal/real property, or personal safety of Premium Retail Sarl, our users, employees, and affiliated companies.

Procedure for Accessing and Managing Your Data

You have the right to request a copy of your personally identifiable data, request deletion of this information, or object to its use.

Claiming a Copy of Your Information

To obtain a copy of your information, please submit your request via email to contact@premiumretail.ma or simply fill out the contact form on the website. Be sure to include your full name and the email address associated with your account. If you prefer to make your request via email, please send it from the address you used when signing up for our services. Alternatively, you can also request a copy of your information directly on the premiumretail.ma website. Once your request is received and processed, we will send you a file containing your information in standard text format to your registered email address.

Requesting Erasure of Your Personally Identifiable Data

To request the deletion of your personally identifiable data from our servers, please send an email to contact@premiumretail.ma or fill out the contact form on the website, including your full name and the email address associated with your account. For email inquiries, please send your request from the address you used when signing up for our services. Upon receipt and processing of your request, we will deactivate your account and delete all your personally identifiable data from our servers. Once this operation is completed, access to our services as well as your account will be permanently terminated, and any information retrieval will no longer be possible.

Request for Account Closure

To request the deactivation of your account, please send an email to contact@premiumretail.ma or fill out the contact form on the website, including your full name and registered email address. For email requests, please submit your request from the address you used when signing up for our services. Once your request is received and processed, your account will be deactivated, meaning you will no longer have access to your account or our services. Please note that deactivation does not delete your information, and your account can be reactivated upon request.

Data Retention Period

We retain the personal data we collect from you as long as we have a legitimate and ongoing business need (for example, to provide you with a requested service or to comply with current legal, tax, or accounting obligations). If there is no legitimate and ongoing business need to justify the processing of your personal data, we will proceed to delete, anonymize, or, if not feasible (for example, due to backup storage), securely store it. Your personal data will remain isolated from any further processing until deletion is possible. Your rights regarding personal data protection are comparable to those of European countries under data protection laws (cf. the General Data Protection Regulation (GDPR) of April 27, 2016). To access, correct, update, or request the deletion of your personal information, you can do so at any time by sending an email to the following address: contact@premiumretail.ma or by filling out the contact form on the website. Furthermore, you have the option to object to the processing of your personally identifiable information, request the restriction of processing, or solicit copies of this information. You can exercise these rights by sending an email to the following address: contact@premiumretail.ma, or by following the instructions provided in this privacy policy. You have the right to opt out of receiving our marketing communications at any time. You can exercise this right by clicking on the unsubscribe link included in our marketing emails. For SMS messages, simply reply with the word "STOP" to any received message. To unsubscribe from other forms of marketing, please contact us by email at contact@premiumretail.ma. In cases where we have collected and processed your personal data with your consent, you have the option to withdraw this consent at any time. Withdrawal of your consent will not affect the legality of processing carried out before your revocation,

Connections to Other Websites

Our website may contain links to other sites that are not directly under our control. These sites may have their own privacy policies, and we disclaim any responsibility for their content. Links are provided for informational purposes only and for the convenience of our visitors. Accessing these sites is at your own risk, and they are not subject to this privacy policy. We recommend reviewing the privacy policies specific to each site to understand how the operators of these sites may use your personal information. Additionally, some of these sites may also contain links to sites owned by our affiliates. These are not governed by this privacy policy, and it is advisable to consult their individual privacy policies to understand how the operators of these sites may use your personal information.

Privacy Policy Revisions

Regarding updates to the privacy policy, we reserve the right to modify this privacy policy at any time. It is recommended to regularly review this policy. In the event of significant changes, we will inform you through our website, a blog post, email, or any other means we deem appropriate, at our sole discretion. The 'Last Updated' date at the beginning of this privacy policy will also be important. All changes take effect from the last update date, replacing any previous version of the privacy policy. For any questions, information requests, or concerns regarding our privacy practices or this policy, please feel free to contact us at the following address: contact@premiumretail.ma.